Position: Short-Form Video Content Creator

Level: Mid-level

Employment Type: Full-time (hybrid)

Category: Food & Beverage

We are seeking a creative and detail-oriented Short-Form Video Content Creator to join our Marketing team. This role is suitable for someone with good shooting and editing skills, a strong visual sense, and a clear understanding of social media trends and short-form content.

You will be responsible for developing ideas, shooting, and editing engaging videos for Instagram, TikTok, Facebook, and other relevant platforms. You will also work closely with the Marketing and Restaurant teams to create content that showcases our food, restaurant atmosphere, promotions, events, and overall brand experience.

Key Responsibilities

• Develop creative ideas and concepts for Reels and other short-form video formats.
• Plan and shoot content featuring food, restaurant ambience, staff, promotions, events, and behind-the-scenes moments.
• Edit short-form videos using CapCut, Adobe Premiere Pro, Final Cut Pro, or other relevant editing software.
• Create strong opening hooks and maintain engaging pacing throughout each video.
• Add suitable music, sound effects, transitions, subtitles, and basic motion graphics.
• Apply brand identity consistently through visual style, colors, fonts, tone, and overall presentation.
• Ensure that text, subtitles, and key visual elements remain within each platform’s safe zones.
• Apply a good sense of lighting, framing, composition, camera angles, and movement during shoots.
• Adapt social media trends creatively to suit the brand while maintaining its identity.
• Stay updated on social media trends, platform algorithms, new features, content formats, and short-form video best practices.
• Coordinate with the Marketing and Restaurant teams to arrange shooting schedules, locations, dishes, staff participation, and other necessary preparations.
• Organize raw footage, project files, and final video assets clearly and systematically.
• Manage assigned projects and deliver content according to the agreed timeline.
• Review content performance and apply key insights to improve future videos.
• Able to react to change productively and handle other essential tasks as assigned.

Tools & Platform Experience

• Proficiency in at least one video-editing tool, such as CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Good knowledge of cameras or smartphones used for professional social media content production.
• Familiarity with basic shooting equipment, such as lighting, microphones, tripods, and stabilizers.
• Familiarity with Canva or other basic creative tools is a plus.
• Platform: Instagram (Reels, Stories, Feed)

Job Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Multimedia, Film Production, Design, or a related field.
• Basic professional experience or a strong portfolio in short-form video creation.
• Good shooting and video-editing skills.
• Must have good English communication skills.
• Good understanding of Instagram, TikTok, and Facebook, including their content formats, safe zones, audience behaviour, trends, and algorithms.
• Understanding of social media hooks, video pacing, viewer retention, and short-form storytelling.
• Strong visual sense, particularly in composition, lighting, framing, color, and overall aesthetics.
• Creative and able to translate ideas into engaging video content.
• Able to follow brand guidelines and apply them consistently across video content.
• Comfortable shooting food, people, and restaurant environments.
• Able to work independently while coordinating effectively with the Marketing and Restaurant teams.
• Well-organized, detail-oriented, and demonstrates a strong sense of ownership.
• Able to manage multiple content assignments in a fast-paced environment.
• Previous experience in the Food & Beverage or hospitality industry is a plus.

• Probation: 3 months.
• Working time: Monday–Friday: 9:00 AM–6:00 PM | Saturday: 9:00 AM–1:00 PM
• Flexibility to attend shoots outside regular working hours, including evenings, weekends, restaurant service hours, or events, when necessary.

• Gain hands-on experience creating content for multiple restaurant locations and markets.
• Develop your skills across the full content production process, from creative concepts and shooting to editing and final delivery.
• Work in a creative environment with close collaboration between the Marketing, Design, and Restaurant teams.
• Your ideas matter - you will contribute to content direction, social media storytelling, and brand growth.
• Annual bonus based on performance.
• Health insurance and social insurance.
• 12 days of paid annual leave.